Giúp mình, mình cần gấp It is often taken for granted that advertising entices people to buy. Some businesses spend millions of pounds every year to persuade consumers to part (1) __ their hand-earned cash. However, a recent survey has revealed some interesting results. Many of the participants said it was not a television ad that (2) _____ encourage them to buy, It was a friend’s recommendation. Similarly, only 13-15% agreed that newspapers and magazine ads can actually (3) _____ them to spend money. What can be concluded from this (4) _____ that these forms of advertising are by no means as influential as (5)___________assumed. In fact, 63% of participants confirmed they would be influenced to buy a new product solely on the basis of a friend’s recommendation. This confirms what has been suspected – word of mouth is still the best way to (6)_________customers. Once you have gained a new customer, it is very important to keep that customer happy, the reason is that new customers are very hard to get. (7) _____ to statistics, it costs five to six times more to entice a new customer than to keep an existing one. Therefore, companies should focus their (8)__________on producing quality goods at reasonable prices as well as satisfying clients they already have, thus encouraging repeat business (9)_____________ they fail to do so, they will be forced to waste a lot of time and effort chasing an ever-diminishing supply of new customers. People may buy an inferior produce once, but rarely (10) _____ they come back, however reasonable the prices in the shop may be.