Whats in a name? Behind every modern-day celebrity there is a network which is what (1) them to maintain their image. This network could (2) an agent, a manager, a personal trainer and a full time assistant and (3) often there is also a significant other that may have (4) celebrity status. But equally important to celebrities nowadays is the particular charity (5) which the celebrity chooses to give financial and promotional support. This is because (6) is involvement with charities that offers celebrities the potential for image and career enhancement, which is an opportunity not to be (7) Of course their motivation is (8) but it is also useful if the (9) thinks of a celebrity not just as a beautiful person, but as someone that is willing to share (10) of their good fortune with others. The thing that also makes celebrity-charity relationships very positive is the (11) that they are (12) beneficial. People attending a charity event (13) a celebrity is present will remember it and may then support the charity themselves. A charity (14) publicity includes pictures of a celebrity will encourage more sponsors, many of (15) will then want to donate more money to their cause.