A. encourage people to try new products
B. aim their message at homemakers and professional people
C. know about the people who will buy the product
D. place several ads in newspapers and magazines
C
Dẫn chứng: Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed.
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