Venley Foods Responsive to Changing Consumers
Who cares where the tomatoes in your salad actually came from? __(1)__ , an increasing number of people do, according to a study conducted by the Consumer Group. In fact, the study shows that many consumers would pay an average of 10 percent more when given the exact source of a fresh food product. __(2)__ . Some grocery stores, such as Venley Foods in Boston, have taken advantage of the trend and used it to implement __(3)__ branding and marketing. "If we can tell a story about our product," says Venley Foods CEO Minji Kim, "then we've added __(4)__ in the minds of consumers."
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